By Grant Buckler

For Mygazines, the key to success has been moving from a business model that put the Toronto digital publishing startup at odds with publishers to helping them better understand their audiences and target their content.

The company was born in 2007 when co-founder Darren Budd was browsing through a magazine rack. Why, he wondered, should he buy an entire magazine to read one article? What if he could buy one article from this magazine, one from that one, and create his own customized magazine? Read more