With technology advancing at a rapid pace, the end user is looking for more than just a digital copy of a print publication.  

Rich media and other enhancements greatly improve engagement with your audience.

Here are some stats:

• According to Smarter Media, some of the elements that enhance the readers’ experience more are videos (75%), audio (35.7%) and Flash animations (30.6%)

• Nielsen and PennWell found that video is a major draw for users of mobile devices— 49 percent of iPad users said they're more likely to click on an ad because of it.

• And more than 70% said that they generally value rich media on digital content, including editorial sections.

At this webinar, digital publishing specialists Nathan Virtue and Jose Sanchez explained trends and essential features that increase reader engagement and overall effectiveness of digital editions

Here is a link to the slide presentation(in Mygazines flipbook form of course!)

http://www.mygazines.com/issue/20643

Videocast recording

If you have any questions.  Please send an email to helpdesk@mygazines.com

Thank you from the Mygazines team!