Tag is a 2D bar code that connect people with information, entertainment, and interactive experiences in the digital world.

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Accessing the "Create Tag" Interface (refer to screenshot below)

1. Go to your Manage Titles & Issues page.
2. Choose your title that contains the digital editions you want to create a Tag for
3. Click on create tag under issue options.
4. Create the Tag in 2 ways:
• Title Tag (will load the most recent issue published based on pub date):
  In the Title Tools section, click on the Promote menu and choose Create Tag option
• Issue Tag (will load a particular issue):
  In the Promote section to the right of your mini-cover thumbnail click on the Tag button

Configure Your Tag (refer to screenshot below)

Once you've clicked to create either an issue or title Tag, you must configure the tag as follows

1. Tag Name:  This will auto populate based on your issue/title name, but you can change this value.  This text will display on the mobile device within the Tag application AND will display when you share the Tag.
2. Page of Issue:  Choose which page of your digital edition you would like your Tag to link to first in the drop down menu
3. Start Date (GMT): Choose a date on which you want your Tag link to become active (midnight GMT)
4. End Date (GMT): Choose a date on which the Tag link becomes disabled (midnight GMT).  Leave the field blank if you do not want your Tag link to expire.

Once you have filled out these fields, you can click NEXT to continue to the next step.

Choose your Tag Image Format (refer to the screenshot below)

Define your Tag's image format and style

1. File Format:  Choose from pdf, jpg, png, gif, tiff
2. Tag Size:  How large do you want your Tag image to be?
3. Tag Style:  Choose the way your Tag will be displayed.
4. Black and White: Check this box for a black and white Tag instead of the default colour image.

Remember that choosing pdf as the file format for your tag will enable you to turn any image into a 2D bar code! Just download the pdf version and follow this guide to do the rest.

Click "render" to begin generating your custom Microsoft Tag

Download your Tag!

The system will just take a few seconds to generate your tag.

Once ready, you will see the below screenshot, showing a preview of your tag and a Download Tag! button. 

Click that button to download the Tag image to your local hard-drive, after which you can place on your website, print publications, signs etc! 

Just be sure you follow Microsoft'sTag implementation Guidelines when you place/post your Tag image.

http://tag.microsoft.com/resources/implementation-guide.aspx

Video Tutorial

Track your digital editions performance