App Naming and Description

Apple Application Name (Short)

• Up to 12 characters, this is the name that will be shown on the device.

Apple Application Name (Long)

• Limited to 255 characters (iTunes).  Must be unique, and no copyrights

Price to Charge for Apple Application

• Either free or a price in USD/GBP/EUR.  Note internal gift codes can be set.
• Leave field blank if you want the App to be free of charge to download

Apple App Description

• 4000 character limit but 700 recommended, stick to plain
  text no HTML formatting.
  
  Here are some tips:
  * Focus on what makes the content of your publication unique.
  * Keep your application icons free of terms like “sale,” “lite,” or “free.”
  * You can use bullet lists and section headers to make it easy to read.
  * Make sure your application descriptions do not include objectionable material or irrelevant content.
  * Leave out specific information about the price of your app in your Application Description.
  * Descriptions are searchable so you can use keywords here, but don’t over do it.
  * Checklist: Who uses? Features? Reviews? User Quotes?

App Store Category

• Choose the category that best represents your publication

• Books
• Business
• Education
• Entertainment
• Finance
• Games
• Healthcare & Fitness
• Lifestyle
• Medical
• Music
• Navigation
• News
• Photography
• Productivity
• Reference
• Social Networking
• Sports
• Travel
• Utilities
• Weather

Apple iOS Keywords

• There is a maximum 100 characters for keywords list so please be specific when choosing your keywords

Apple Application URL - eg  http://www.yourwebsite.com/App

• For use in the App Store listing only
• Have your application URL take the user to a functioning website with detailed information about
  your application. It can be a simple one page as well.
• Feature contact details and you could even add a simple FAQ with questions like check connection
  settings

Apple Application Support URL - eg http://www.yourwebsite.com/App/support

• Enter a URL for an existing live webpage where users can find contact details for support questions.

Apple Application Support Email

• This is the email address that users can forward any support questions to

Content Ratings for Apple App Store

• Please check the box (none, Infrequent/Mild, Frequent/Intense) that applies for each category
• Cartoon or Fantasy Violence
• Realistic Violence
• Sexual Content or Nudity

Apple App Content Requirements (9 image files needed)

Apple Splash Loading Images

• Format: Description, Size w x h/Format, Filename
• Use images that can universally apply to all of your digital editions for this app
• iPhone, 320 x 480 PNG24, Default.png
• iPhone 4, 640 x 960 PNG 24, Default@2x.png
• iPad (1), 768 x 1004 PNG24, Default-Portrait.png
• iPad (2), 1024 x 748 PNG24, Default-Landscape.png

Apple Device Icons

• Note: All icons must have no transparency, with rounded edges use black background.

  Format: Description, Size w x h/Format, Filename

• iPhone icon, 57 x 57 PNG, FILENAME = Icon.png
• iPhone 4 icon, 114 x 114 PNG,  FILENAME = Icon@2x.png
• iPad icon, 72 x 72 PNG,  FILENAME = Icon-72.png

Apple iTunes Stores Icons

• Note: No transparency in all iTunes Store content cant be in PNG, so use High Quality JPEG’s or TIFF’s
  Format: Description, Size w x h/Format, Filename
  
  These icon files should be the same image and correspond to the Apple Device Icons above.
  For more info see http://www.pointabout.com/2008/12/15/creating-media-assets-for-iphone/
• iTunes Store Application Icon 1, 57 X 57   JPG/TIFF, (anyfilename)
• Regular iTunes Store Icon
• iTunes Store Application Icon 2, 512 x 512 JPG/TIFF, (anyfilename)
• A large version of your app icon that will be used on the App Store. It must be at least 72 DPI and a minimum of 512x512 pixels (it cannot be scaled up). It must be flat artwork without rounded corners