Knowledge Base/2.0 The Basics/2.5 Frequently Asked Questions

wr(APP) form submission preparation - Apple

Nathan Virtue
posted this on September 09, 2011 03:46 pm

App Naming and Description

Apple Application Name (Short)

  • Up to 12 characters, this is the name that will be shown on the device.

Apple Application Name (Long)

  • Limited to 255 characters (iTunes).  Must be unique, and no copyrights

Price to Charge for Apple Application

  • Either free or a price in USD/GBP/EUR.  Note internal gift codes can be set.
  • Leave field blank if you want the App to be free of charge to download

Apple App Description

  • 4000 character limit but 700 recommended, stick to plain
    text no HTML formatting.

    Here are some tips:
    * Focus on what makes the content of your publication unique.
    * Keep your application icons free of terms like “sale,” “lite,” or “free.”
    * You can use bullet lists and section headers to make it easy to read.
    * Make sure your application descriptions do not include objectionable material or irrelevant content.
    * Leave out specific information about the price of your app in your Application Description.
    * Descriptions are searchable so you can use keywords here, but don’t over do it.
    * Checklist: Who uses? Features? Reviews? User Quotes?

App Store Category

  • Choose the category that best represents your publication
    • Books
    • Business
    • Education
    • Entertainment
    • Finance
    • Games
    • Healthcare & Fitness
    • Lifestyle
    • Medical
    • Music
    • Navigation
    • News
    • Photography
    • Productivity
    • Reference
    • Social Networking
    • Sports
    • Travel
    • Utilities
    • Weather

Apple iOS Keywords

  • There is a maximum 100 characters for keywords list so please be specific when choosing your keywords

Apple Application URL - eg  http://www.yourwebsite.com/App

  • For use in the App Store listing only
  • Have your application URL take the user to a functioning website with detailed information about
    your application. It can be a simple one page as well.
  • Feature contact details and you could even add a simple FAQ with questions like check connection
    settings

Apple Application Support URL - eg http://www.yourwebsite.com/App/support

  • Enter a URL for an existing live webpage where users can find contact details for support questions.

Apple Application Support Email

  • This is the email address that users can forward any support questions to

Content Ratings for Apple App Store

  • Please check the box (none, Infrequent/Mild, Frequent/Intense) that applies for each category
    • Cartoon or Fantasy Violence
    • Realistic Violence
    • Sexual Content or Nudity

Apple App Content Requirements (9 image files needed)

 

Apple Splash Loading Images

  • Format: Description, Size w x h/Format, Filename
  • Use images that can universally apply to all of your digital editions for this app
    • iPhone, 320 x 480 PNG24, Default.png
    • iPhone 4, 640 x 960 PNG 24, Default@2x.png
    • iPad (1), 768 x 1004 PNG24, Default-Portrait.png
    • iPad (2), 1024 x 748 PNG24, Default-Landscape.png

Apple Device Icons

  • Note: All icons must have no transparency, with rounded edges use black background.

    Format: Description, Size w x h/Format, Filename

    • iPhone icon, 57 x 57 PNG, FILENAME = Icon.png
    • iPhone 4 icon, 114 x 114 PNG,  FILENAME = Icon@2x.png
    • iPad icon, 72 x 72 PNG,  FILENAME = Icon-72.png

Apple iTunes Stores Icons

  • Note: No transparency in all iTunes Store content cant be in PNG, so use High Quality JPEG’s or TIFF’s
    Format: Description, Size w x h/Format, Filename

    These icon files should be the same image and correspond to the Apple Device Icons above.
    For more info see http://www.pointabout.com/2008/12/15/creating-media-assets-for-iphone/
    • iTunes Store Application Icon 1, 57 X 57   JPG/TIFF, (anyfilename)
      • Regular iTunes Store Icon
    • iTunes Store Application Icon 2, 512 x 512 JPG/TIFF, (anyfilename)
      • A large version of your app icon that will be used on the App Store. It must be at least 72 DPI and a minimum of 512x512 pixels (it cannot be scaled up). It must be flat artwork without rounded corners