Native App or Web-App? Which technology makes more sense for marketing and distributing mobile content? This question has emerged often in the last year, a discussion not very likely to end anytime soon. At this learning session, Mygazines' Chief Marketing Officer Randy Frisch showed stats, gave examples and explained why a multiplatform approach is the best way to go.

Mygazines also presented the Library App, which gives audiences the flexibility to discover, browse and navigate through content online or offline. Powered by Mstand, it is a hybrid of web-app and native-app technologies and is available for iOS (iPad, iPhone and iPod Touch), Android (phones and tablets) and desktops.