Knowledge Base/3.0 Enhance your reader and publication/3.1 Enhance your reader (FOLDER)

3.1.3 Basics - Search Engine Optimization

Nathan Virtue
posted this on July 01, 2011 11:22 am

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Search engines like google, bing and yahoo all have their own ways of indexing and ranking websites/pages on user searches.   

The main drivers to increase your search engine performance are the content, traffic and links to your page.   We already make all pages of your digital editions search engine friendly but there are a couple options you can set for your title that can help (see the screenshot below for reference)

From your titles/issues screen, click on edit settings

Manage_Titles_and_Issues.png

Then on the left side menu choose Basics>Search Engine Optimization

 

  1. Describe your Title (Description Meta Tag)
    • Add a short description (max 250 charactesr) that describe the content for issues under the title.   This can help search engines better understand your content.
    • The description will also show on your custom domain landing page, if you have enabled your own custom publishing domain for the title.
  2. Keywords (keywords Meta Tag)
    • Add some keywords that refer to the subject matter of your content.  Make sure you separate your keywords with a comma, don't repeat your words or phrases, and go from most important to least.  Max 250 characters
  3. Block search engines from indexing my content
    • Check this option if you do not want search engines to crawl/find your digital edition on searches.  If you have private content you don't want the general public to find on a search, make sure you check this option
    • NOTE:  If Google has already indexed your content and you then choose to block content, the search results will not be removed from Google searches until the next full web index, which is varied but generally once a month.  When that actually occurs though is a mystery Google holds close to the vest.

Edit Title - Basics - Search Engine Optimization Screenshot

Search_Engine_Optimzation.png

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